Joining an exhibition becomes a traditional but effective way to promote your product and service. Even, it develops significantly today along with the development of internet technology. At the same time, exhibition also grows well, especially in Indonesia. Each company wants to show their best stand to attract people to come. The final achievement is of course to increase the company’s income through point-of-sales in the booth itself. Below are the benefits of joining an exhibition.
Learn Something from Your Competitors
Exhibition is the place where companies are gathered in one place trying to attract and engage with potential new customers. However, it is also beneficial to use the chance to learn something from your competitors. It might be about their latest products and services or how they grab attention from their customers. Other than that, this is the right time to show your existence to your competitors. That’s why it is also a must for you to create an interesting and eye catching exhibition stand.
Grab Attention from Potential Customers
Absolutely, this is also the best time to grab attention from your potential customers. This is a great chance to explain and show your products and services as well as demonstrate how it works to them. Of course, it is also a chance for them to get complete information about your company, products, services, and anything to make sure that you are the right one. So, first impression is very important. One of the many things that needs to be taken into consideration is grabbing their impression or attention by creating an outstanding exhibition stand. Creating an eye-catching stand is not only about applying expensive properties. The outstanding stand is not only great on its design but also showing what visitors need to know. Make sure you put aside some space to show your physical products or services. If it is not possible, bringing the miniature or the simpler version and show it to the public will make the customers more attracted to ask how it works, the function, and so on. They may as well try it out if you allow that.
Boost Direct Selling Opportunity
Try to predict how many visitors come to the exhibition. There will be hundreds of visitors who want to know something from the exhibition. Some of them must be a potential buyer for your company. In fact, one of the reasons why companies love to join exhibition is because they want to boost direct selling. The problem is that you have to attract them to come to your booth instead of your competitors’. There is no other way except creating an eye-catching exhibition booth. It might be from the use of bright colors, lighting, technology, design, and many more. Playing a video of your company profile will be a must as it helps to grab their attention, so they want to know more about your products and services. The most important thing, one of your goals, which is direct selling can be achieved.
Pride and Prestige
This is a big event where people come with curiosity. What you need to do is performing something best so they notice your existence. It is true that it is not easy to create a great, effective and affordable exhibition booth. However, by the time your booth is standing there, you will be proud that it is your company’s booth.
All of those benefits will be achieved once you step out of the comfort zone and join an exhibition. Be positive and optimistic that there is nothing to lose in trying to approach the customers this way cause in an exhibition, you will be able to build a personal relationship with the customers. Moreover, you can get their contact and data which will be useful for your future reference and customer data.
Consult what you need with a stand contractor Indonesia. Our team in Workshop 88 will help you with that. They are the expertise in booth and exhibition construction. Contact us anytime if you need any assistance in developing booth design and construction. We will try to help you as much as possible.